Your complete automatic irrigation system in a box
SEED is a DIY, off-shelf “farm in a box” that offers easy technical skills to anyone who wants to grow their own produce.
Plant cares database
Donation updates on farmers in 1-for-1
SEED offers an Ikea-like flexibility and warm aesthetic in a variety of settings. Whether it’s the DIY tinkerer, the frequent traveler, the hobbyist wanting right-out-of-the-box solutions, or the raised bed grower, our customer wants an easy way to keep their plants alive.
The SEED compact irrigation system increases crop yields to feed a growing global population, in a sustainable, innovative and responsible way.
How do you address food security and reduce agriculture’s impact on climate change? Our strategy has a twofold objective: promote soil regeneration through an efficient, user-intuitive product and create resiliency and economic growth through food production. SEED customers are “conscious consumers” interested in growing plants in various configurations, while providing a benefit to communities in need.
We bring SEED to underserved communities by promoting a conscious consumerism focused on sustainability and positive social impact. Under our one-for-one sales model for every kit sold, one is sent to a farmer in a developing community to implement the user-friendly technology in their fields. The product is not simply a gift, but a tool to increase production yields and address a core cause of food insecurity.
Reducing food insecurity and increasing resilience requires improved irrigation, increased yields, better soils, biological resource conservation and a flexible, future-forward delivery system. The sourcing of our user-friendly kit is transparent, based in ethical practices. and creates education and employment opportunities in the agtech sector for women and traditionally hard-to-employ groups.
— John Harrigan
Sabrina Williams, Co-Founder and CEO
With a background in architecture, law, and urban planning, Sabrina has focused on social justice issues in urban communities. In 2000, she founded the non-profit home&community inc., and developed SEED to address food security in low-income populations. She organized SEED workshops in Cuba and South Los Angeles. Those services and network of over 600 recipients and clients provide the foundation of initial customers.
Ruby Ríos, Co-Founder and CCO
Ruby holds degrees in toy design and sustainability from OTIS College of Art and Design. Her design strategy has been to maintain a balance between art, design, nature, and technology. Her strength lies in responsive branding, biomimicry, UX/UI design and interactive, and immersive educational experiences. She has designed first iterations of SEED for workshops in Cuba.
Easter Thames, CTO
Easter is an alumna of Columbia University with a background in biomedical & mechanical engineering and interests in medicine, healthcare, and social & environmental justice. She was a researcher at Charles Drew and co-author of papers on mammary cancer stem cell research. She now utilizes her skills in CAD, programming, mechatronics, and prototyping to develop SEED at LACI’s Advanced Prototyping Center.